Why Try Switchpack | Because you've got range
Most guys switch underwear styles maybe once or twice in a lifetime
In the '90s, it was boxers or briefs. In the 2000s, boxer briefs took over.
Maybe you switched with the trends. Maybe you didn’t. But at some point—grade school, college, your first “real” job—you landed on a fit that was good enough… and never really thought about it again.
But if you stopped to think about it, there’s probably something you’d change.
The legs ride up. The waistband pinches. You get wedgies. Or maybe the underwear’s fine—except for the $30 price tag.
Why not switch
Because there’s inertia.
Most guys don’t think about their underwear that often. We’re creatures of habit. Function wins over form. Some guys don’t even buy their own—it just shows up as a gift from a partner, parent, or in-law.
And when you do try to switch? The costs are high:
- Underwear is expensive—even the department store six-packs.
- You can’t try it on.
- You can’t return it.
- If you buy a pack and don’t love it, you’re stuck with four pairs you either suffer through—or push to the back of the drawer for laundry day.
And a lot of guys? They just don’t know there’s anything better out there.
Why Switchpack
We started Switchpack for guys ready to try something better.
Instead of four of the same pair, we curate a mix of fits you’ll actually want to wear.
We’re for the fit-curious.
For the guy who sees underwear as a tool to match the demands of his day.
For the one who’s ready to change things up—comfortably.
You’ve got range. Why shouldn’t your underwear?
.
Switchpack.
Know what you like. Explore what you might.
Want to explore your range -- check out our packs with 2 in the fit you love + 2 in fits you might